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Pemasaran Teknik Siaran Langsung dan Video Pendek
Pemasaran dengan teknik siaran langsung dan video pendek kian hari kian popular. Banyak media sosial telah memulakan teknik-teknik tersebut. Produk dan perkhi…
Pemasaran Kepada Sektor Kerajaan
Pemasaran kepada sektor swasta adalah amat berbeza jika dibandingkan dengan sektor kerajaan. Sama ada anda berjaya dalam aktiviti pemasaran tersebut bukan sah…
Kursus Kepuasan Pelanggan: Dari “Sifar” ke “Hero”
Perkhidmatan pelanggan yang baik kepada pelanggan merupakan elemen penting bagi kakitangan CIDB. Walau bagaimanapun, pelanggan yang berbeza mempunyai keperlua…
Managing Challenging Inbound Customers with Composure
Handling inbound customer interactions can be one of the toughest parts of any service professional’s role. A single wrong word, a delayed response, or inaccu…
Business Acumen and Customer Analysis
Business acumen is more than just business knowledge—it is the ability to connect insights, interpret data, and make sound decisions that drive profitable out…
Product Life Cycle Management
Product Life Cycle Management (PLM) is more than just a framework—it is a strategic approach to managing products from design through retirement. By integrati…
Go to Market Strategies
Do you hear the word “marketing” daily, but aren’t sure what marketing is or why your business needs it? Do you know that marketing is vital to your company, …
Effective Customer Communication
Effective customer communication is the lifeblood of any successful organisation. It goes beyond simply exchanging information—it shapes how customers perceiv…
Develop Proposition & Pricing
Organisations are using pricing strategies to drive more profitable growth in response to relentless pressure to produce profits. Although pricing is an easy-…
(4module only)Business Modelling
A strong business model is the backbone of every successful organisation. It not only sharpens your understanding of your own idea but also communicates it cl…
(3module only)Creating Ultimate Customer Satisfaction Experience Through Research
Customer satisfaction is more than just a measure—it is the foundation of long-term business success. It signals loyalty, highlights at-risk customers, and se…
Creative Writing Skill: Persuasive Content
In the digital era, where information flows endlessly across screens, the way we write has transformed. Human attitudes and behaviours have shifted alongside …
Strategies to Increase Sales In AI world
Artificial intelligence is reshaping the way we live, work, and compete. What was once seen as futuristic is now part of everyday business – from predictive a…
Speak with No Fear: Self-help Guide Psychologically
The ability to present confidently in front of others has become an essential skill in today’s workplace and social environment, where face-to-face communicat…
Marketing by Measuring: Accurate Decision Making
In the modern business landscape, intuition alone is no longer enough—data is what drives confidence, clarity, and results. Marketing by Measuring: Accurate D…
The Language of Trust: Selling Ideas in a World of Sceptics
Today’s consumers are more sceptical, selective, and questioning than ever before. They are exposed to countless messages daily, but they listen less and dema…
The Guerrilla Marketing: Strategies that Work
The pace of digital transformation has reshaped the way businesses reach and engage with customers. Traditional approaches are no longer enough; organisations…
Selling With Emotional Intelligence: Salespeople Excellence
Sales is not only about strategies and techniques—it is also about emotions. Every human interaction is shaped by feelings, and for salespeople, emotional int…
New Language in Advertising: The Language that Works
Say the word advertising to someone, and the immediate images will spring to mind: billboards, television ads, buses with banners, flyers shoved under your no…
Counterintuitive Marketing: Reaching Customers
This workshop was designed after we trace the high rate of business failure back to lousy marketing strategy and the even worse implementation of that strateg…
Inside Network Marketing: Leveraging
Network marketing promises freedom—the chance to be your own boss, set your own schedule, and design your own future. Yet many aspiring marketers quickly disc…
Secrets of Contact Marketing in the Online Platform
The sales landscape has shifted dramatically in the post-pandemic era, moving from traditional face-to-face interactions to a low-touch economy where online m…
The Ultimate Customer Experience
Driving customer success has become an important metric for business enterprises operating in the modern world. Customer success has a real-world impact on bu…
Selling When No One is Buying
The post-pandemic economy has forced many businesses into survival mode. With consumers and corporations cutting back on spending, sales figures have dropped,…
Six Sigma for Marketing Processes
Six Sigma is often associated with manufacturing and operational excellence, but its principles can be powerfully applied to marketing to achieve sustainable …
Buyology: Persuasion and Mind Game in the Buying Process
As marketing tricks become increasingly more sophisticated and subtle, detecting them becomes more and more difficult for consumers. Like a surgeon exposing t…
The Marketing Audit: Evaluating Marketing ROI
In today’s complex marketplace, marketing spans a mix of digital channels—social media, online platforms, viral campaigns, and mobile apps—alongside tradition…
Rethinking the Sales Force: Redefining Selling
The role of the sales force has changed dramatically in today’s business landscape. In the past, sales teams could survive by communicating the value created …
Why She Buys? The Secrets of Womenology
Women are the driving force of the global economy, influencing and controlling nearly 80 percent of consumer spending worldwide. They hold the purse strings, …
Selling to VITO (Very Important Top Officer)
Selling has never been easy, and one of the toughest challenges is gaining direct access to the true decision-makers—the people who can say “yes” and make thi…
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Get in touch with our team to learn more about our available programmes, upcoming schedules, or to discuss a tailored training solution for your organisation.
- ✔ Wide range of certified programmes
- ✔ Flexible delivery formats
- ✔ Experienced industry practitioners
- ✔ Custom in-house training available
Or email us at training@hba.com.my
