Certified Marketing Practitioner 🔗

Introduction

The Certified Marketing Practitioner, CMP, is the highest recognition for practitioner marketers who have attained a competent level of academic and practical understanding of marketing. Certified by the Consultants and Business Management Research Association (CBMRA), the certification demonstrate that you are a practitioner. This certification program is about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.