Perception Management: How Do You Want Others to See Your Organisation? 🔗

Introduction

Perception is not mere observation. Perception refers to the complex interaction of observation and meaning-making that determines an individual’s attitudes, beliefs, and values. Perception is profoundly affected by a person's life experience, and also by their social and cultural backgrounds. Finally, perception is the process of selecting, interpreting and evaluating the data that is continuously received in our daily lives according to what we believe is possible, reasonable, acceptable and desirable. One cannot separate the process of perception from the processes of emotions and cognition, which makes perception not only the most fascinating of subjects but also one of the most problematic. Perception Management skills are essential because people react according to the perception rather than the real scenario in the organisation. Negative perception would bring negative impact to the organisation.