Pricing Challenges No It is the Pricing Strategy that Works

What this infographic shows

Organisations are using pricing strategies to drive more profitable growth in response to
relentless pressure to produce profits. Although pricing is an easy-to-understand marketing
mix element, changing prices can have an impact on the company, the products and portfolio.
An uncoordinated pricing strategy or trial-and-error approach to pricing can reduce a firm's
bottom line. In this workshop, a timely introduction is given to the management of price
strategy, based on well-accepted theories, and a strong focus on actual applications is given.
Concepts are drawn from marketing, economics, finance and accounting are developed in the
strategic management framework. This workshop ensures participants to learn the way how
to set the right price and negotiate to get the price that would benefit the organisation. At the
same time, this workshop enables the participants to negotiate a win-win situation and close
the sales.