Perception Management: How Do You Want Others to See Your Organisation?

What this infographic shows

Perception is not mere observation. Perception refers to the complex interaction of
observation and meaning-making that determines an individual’s attitudes, beliefs, and
values.  Perception is profoundly affected by a person's life experience, and also by their
social and cultural backgrounds. Finally, perception is the process of selecting, interpreting
and evaluating the data that is continuously received in our daily lives according to what we
believe is possible, reasonable, acceptable and desirable. One cannot separate the process of
perception from the processes of emotions and cognition, which makes perception not only
the most fascinating of subjects but also one of the most problematic. Perception
Management skills are essential because people react according to the perception rather than
the real scenario in the organisation. Negative perception would bring negative impact to the
organisation.